Psychological Predictors of Adult Content Consumption: A Qualitative Analysis by Grounded Theory
Author(s): Beenish Mubeen
* and Mujeeba Ashraf
Adult content consumption has become very common among young adults in numerous states. Objectives: The study was conducted to explore the psychological predictors of adult content consumption among the young adults. Method: Exploratory qualitative method was used. Data was collected form 27 young adults who consumed adult content once in a month by using purposive sampling strategy with in-depth interview. The study was conducted in 2022 with the approval of institution and young adults. Results: The findings were analyzed through grounded theory and psychological predictors of adult content consumption among young adults were extracted. Negative emotions, traumas in past experiences, insomnia, self-gratification, personality, role of cognition, and lack of self-control were the major predictors were found behind the adult content consumption among young adults. Conclusion: The present research has made a prominent contribution to the literature by exploring the psychological predictors on adult content consumption particularly in Pakistani culture. The study can be implemented in home, education, health and medical setting. The findings can be fruitful to guide the people specially our young generation for healthy relationship rather to avail such opportunities.