ASEAN Journal of Psychiatry
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SOCIETIES:
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JOURNAL COVER:
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Google Scholar citation report
Citations : 5373

ASEAN Journal of Psychiatry received 5373 citations as per google scholar report

ASEAN Journal of Psychiatry peer review process verified at publons
IMPACT FACTOR:
Journal Name ASEAN Journal of Psychiatry (MyCite Report)  
Total Publications 456
Total Citations 5688
Total Non-self Citations 12
Yearly Impact Factor 0.93
5-Year Impact Factor 1.44
Immediacy Index 0.1
Cited Half-life 2.7
H-index 30
Quartile
Social Sciences Medical & Health Sciences
Q3 Q2
KEYWORDS:
  • Anxiety Disorders
  • Behavioural Science
  • Biological Psychiatry
  • Child and Adolescent Psychiatry
  • Community Psychiatry
  • Dementia
  • Community Psychiatry
  • Suicidal Behavior
  • Social Psychiatry
  • Psychiatry
  • Psychiatry Diseases
  • Psycho Trauma
  • Posttraumatic Stress
  • Psychiatric Symptoms
  • Psychiatric Treatment
  • Neurocognative Disorders (NCDs)
  • Depression
  • Mental Illness
  • Neurological disorder
  • Neurology
  • Alzheimer's disease
  • Parkinson's disease

Abstract

ANALYZING THE ROLE OF ARTIFICIAL EMOTIONAL INTELLIGENCE IN PERSONALIZING HUMAN BRAND INTERACTIONS: A MIXED-METHODS APPROACH

Author(s): Mojtaba Ghorbani Asiabar*, Morteza Ghorbani Asiabar**, Alireza Ghorbani Asiabar**

Objective: This study investigates the role of artificial emotional intelligence in personalizing human brand interactions.

Methods: A mixed-methods approach was employed, combining quantitative and qualitative data analysis. In the quantitative phase, online interaction data from 500 human brands with their audiences were collected over 6 months and analyzed using machine learning algorithms. The qualitative phase involved in-depth interviews with 25 branding experts and 50 consumers.

Results: Quantitative findings revealed that the use of artificial emotional intelligence led to a 37% increase in engagement rates and a 28% increase in audience satisfaction (p<0.001). Thematic analysis of qualitative data showed that artificial emotional intelligence strengthens the emotional connection between human brands and their audiences by creating personalized interactions.

Conclusions: This research contributes to existing literature by presenting a novel conceptual model for integrating artificial emotional intelligence into personal branding strategies. It provides valuable guidance for professionals in leveraging emerging technologies to create more effective communications with audiences.


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